Mobile phones have become an indispensable part of our lives, which search engine optimization services have noticed. They have revolutionized the way we shop, communicate, and even consume content. Crucially, for brands, this relates to the use of social media and online stores to engage with online businesses.
With this surge in mobile use, businesses need to adapt and prioritize mobile-first web design in their SEO strategies. Here’s why.
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E-Commerce Stats: Mobile Use
As per the most conservative estimates, mobile phones account for around at least 70% of all online traffic. Thus, it is crucial for businesses to prioritize mobile-first design to ensure a seamless user experience on smaller screens. If your website is not optimized for mobile devices, you risk losing out on potential customers and ultimately, revenue.
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The Competitive Edge
Despite the overwhelming benefits of going mobile-first, the majority of online businesses haven’t made that leap. Luckily, there’s a chance that your competitors also fall into that group. So, if you’re looking to take the lead in your industry, then it’s time to make the switch.
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Mobile-First Indexing
In 2018, Google announced its plans for mobile-first indexing which prioritizes mobile website content for indexing and ranking. This shift in indexing underscores the importance of mobile-first design in SEO strategies.
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Accelerated Mobile Pages
AMPs are designed to provide a lightning-fast user experience on mobile devices. By implementing AMPs, businesses can boost rankings, as Google prioritizes websites that load quickly and provide a seamless user experience.
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Local Search Engine Rankings
With the rise of “near me” searches, local SEO specialists in Canada have become increasingly important. Mobile devices play a critical role in these searches, with users searching for local businesses while on the go. By prioritizing mobile-first design, businesses can improve their chances of ranking higher in local search engine results.
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The Social Media Aspect
With the proliferation of social media platforms, businesses can’t afford to ignore their social media presence. Social media platforms are predominantly accessed via mobile devices, making mobile-first design crucial for a seamless user experience.
Additionally, social media signals can impact search engine rankings, making it imperative for businesses to prioritize their social media presence.
Conclusion
Right now, mobile-first design is crucial for businesses looking to truly make the best of search engine optimization services. With the majority of traffic coming from mobile devices, businesses need to ensure a seamless user experience on smaller screens.
By implementing mobile-first design in their SEO strategies, businesses can improve their rankings, ultimately leading to increased conversions and revenue.