The best way to outsource PPC management is to use a Managed services PPC program. In this guide, we’ll walk you through the key points of using the free or paid option, some crucial metrics you should be tracking, and how to find a provider you trust. You’ll be on your way to outsourcing like a pro by the end of this post.
Why Should You Outsource PPC Management
You don’t have the time or expertise necessary to manage your campaigns effectively. This is especially true if you have multiple campaigns running simultaneously or if you have limited knowledge about how PPC works in general. Hence, you want more control over your budget and spend limits than what is available in free tools like Google AdWords and Bing Ads.
However, both free tools provide basic setup tools but lack the ability to set daily budgets, which is an important feature for many businesses because it allows them to control their spending more easily.
What Are Your Options
You have a number of options when it comes to outsourcing your PPC management. You can either hire a service provider or use an application that manages your accounts for you. Some of these services are free, but the best ones will cost you some money.
How Much Do They Cost
When you outsource PPC services, you have a number of options to get the job managed or done efficiently. You can either hire a service provider or use an application that manages your accounts for you. Some of these services are free, but the best ones will cost you some money.
Where Does the Money Go?
When looking to outsource PPC management service provider, it’s important to understand where the money goes. This can vary from company to company, whereas some charge based on a flat fee per month while others charge based on hours worked.
If you don’t know how they charge their clients, ask them upfront, so you know what kind of deal you’re getting into before signing anything.