SEO is such a broad question, and on top of that, the way a business should be doing it is not one size fits all. There are many different types of SEO practices out there, but if you’re going to look at it from an in-house local SEO agency or internal standpoint, there are some things you can consider to really help you build your local SEO strategy.
Know Your Target Audience
When creating a local SEO plan, the first step is to understand your target audience and why they might visit or buy from your business. For example, if you’re a dentist, you might want to focus on attracting new patients or increasing foot traffic for existing patients.
You can also consider targeting people looking for a particular service such as teeth whitening or demographic young families. Once you’ve determined who you want to reach, it’s time to create content specifically for them!
Track Your Local Rankings
After knowing your audience, the next step is to track your local rankings and see how competitive they are. This will determine the level of work you need to do on your website and what you need to focus on. Further, to do this, you’ll need to sign up for Google Search Console and submit all of your business locations.
Once you’ve done this, look at the resulting crawl errors report in Search Console as well as the index coverage report under crawling stats.
The crawl errors will tell you about any problems with your website’s structure and code, while index coverage tells you how much content from each location has been indexed by Google. It plays a handy role in your eCommerce website design in gold coast.
Work on Your Content Strategy
Content is king, and when it comes to local SEO, it’s more than just the king. It’s the queen and all the princes too! Content is what makes your website stand out from the competition, and the more compelling your content is, the more likely you are to rank.
Take a look at every single piece of content on your site and see if there are any holes in your coverage. If you’ve got a blog about running marathons, but no posts about cycling races, then you should probably write something about that!
A local SEO strategy is not just for large businesses; it’s also for niche companies who want to gain a competitive advantage online by showing up on a map search. Ultimately, a local SEO agency always helps you with a better content plan.
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